CAMPAIGN CONCEPTING | ART DIRECTION | BRAND EXPERIENCE | SOCIAL & DIGITAL | CONTENT & VIDEO | EXPERIENTIAL
Titanique: Turning a Cult Hit into an Off-Broadway & International Sensation
When Titanique set sail as an Off-Broadway underdog, I helped shape the visual identity that would bring its unapologetically campy personality and passionate Céline Dion fandom to life. I developed the composition for the production's original key art, established brand guidelines and visual standards, and art directed a team of four designers as we built an integrated creative world spanning social, digital, photography, video, print, OOH, and experiential.
Social became an extension of Titanique itself, combining platform-native content, cast-driven moments, and cultural references to keep fans engaged and the brand constantly evolving. As the production grew from a cult favorite into an Off-Broadway and international success, the identity we developed provided a recognizable creative foundation for its continued growth. Our social campaign earned the 2023 Gold Clio Award for Live Entertainment: Fan Engagement. (Click each image to expand)
