Aperol Spritz: Bringing an Iconic Italian Aperitivo to Life
With its unmistakable orange color and distinctly Italian identity, Aperol Spritz has built a visual world centered around connection, spontaneity, and the ritual of aperitivo. Working across a series of large-scale brand activations, I helped translate that identity into immersive physical environments designed to feel unmistakably Aperol while adapting to the unique audience, setting, and scale of each event.
In collaboration with the broader creative and production teams, I developed environmental graphics, printed collateral, and artwork for custom fabricated elements throughout each experience. I also worked closely with our 3D renderer to translate the graphic system into the physical spaces, considering how branding, materials, scale, and guest touchpoints would work together within each environment.
APEROL SPRITZ + CRODINO | SOUTH BEACH WINE & FOOD FESTIVAL
EXPERIENTIAL DESIGN | ENVIRONMENTAL GRAPHICS | PRINT DESIGN | FABRICATION DESIGN | ART DIRECTION
For the South Beach Wine & Food Festival in Miami, Aperol partnered with Crodino, the non-alcoholic Italian aperitivo and a new addition to the Campari Group portfolio. The shared activation created an opportunity to introduce Crodino to festivalgoers while bringing it into conversation with the instantly recognizable world of Aperol Spritz.
I helped develop the graphic layer of the experience across environmental signage, printed materials, and custom fabricated assets, working alongside our 3D renderer to integrate both identities throughout the footprint. The challenge was creating a cohesive environment that allowed Aperol and Crodino to maintain their individual brand personalities while still feeling like part of a unified experience. (click each image to expand)
SPRITZ POOL PARTY | TALES OF THE COCKTAIL
EXPERIENTIAL DESIGN | ENVIRONMENTAL GRAPHICS | PRINT DESIGN | FABRICATION DESIGN | ART DIRECTION
For Aperol’s poolside presence at Tales of the Cocktail in New Orleans, the brand’s signature orange world was transformed into a playful summer environment built around the social ritual of the Aperol Spritz. I developed graphics across the experience, including printed materials, environmental branding, and artwork for fabricated elements, while collaborating with our 3D renderer to visualize how the identity would translate throughout the physical space. The result extended Aperol’s established visual language into a vibrant, highly immersive setting designed for one of the cocktail industry’s biggest annual gatherings. (click each image to expand)
