CAMPAIGN CONCEPTING | ART DIRECTION | SOCIAL & DIGITAL | INTERACTIVE | CONTENT & MOTION | BRAND EXPERIENCE
Bringing Dear Evan Hansen to Life: A Digital-First Campaign Strategy
With its deeply personal storytelling and devoted fanbase, Dear Evan Hansen became more than a Broadway musical. I helped extend the show’s emotional connection beyond the stage through social content, digital design, and interactive experiences. The work included website design, downloadable iOS stickers, augmented reality experiences, and 3D brand animations, giving fans new ways to engage with the show and its visual identity. (click each image to expand)
