BRAND DEVELOPMENT | ART DIRECTION | DESIGN
Branding Ann Arbor: A Bold Identity for a Creative City
Ann Arbor, MI needed a destination brand that reflected the city’s eclectic mix of arts, culture, and innovation while standing out on a national stage. I helped develop a bold visual system inspired by pop art and graffiti, combining vibrant color, playful typography, and layered textures to capture the city’s creative energy. The resulting identity gave the Ann Arbor Convention and Visitor’s Bureau a flexible brand system designed to work across digital, print, and experiential applications. (click each image to expand)
