BRAND DEVELOPMENT | ART DIRECTION | BRAND STRATEGY | DESIGN
Designing a Dynamic Brand for Spinning Tree Theatre
Spinning Tree Theatre in Kansas City, MO needed a flexible brand system that could give each production its own identity while building recognition for the theater itself. As lead designer, I developed a cohesive visual approach spanning art direction, typography, illustration, photography, UI, motion, and print, adapting the system to reflect each show’s unique tone while maintaining a consistent Spinning Tree identity across every touchpoint. (click each image to expand)
