BRAND DEVELOPMENT | BRAND STRATEGY & POSITIONING | ART DIRECTION | DESIGN
The Broadway Cruise: A Brand That Sets Sail Beyond the Expected
When launching The Broadway Cruise, we set out to create a distinctive identity that captured the excitement of Broadway without relying on familiar theatrical clichés. I developed a sophisticated, design-forward brand inspired by the mid-century style of Broadway’s golden era, using illustration, typography, and color to create a flexible visual system spanning digital, promotional, and onboard experiences. (click each image to expand)
