BRAND DEVELOPMENT | ART DIRECTION | BRAND STRATEGY | DESIGN
Designing a Dynamic Brand for Spinning Tree Theatre
Spinning Tree Theatre in Kansas City is committed to producing works that celebrate the city’s rich diversity, blending theater, music, and dance to showcase a variety of cultures and artistic perspectives. The challenge was to develop a cohesive brand system that could flex across multiple productions while maintaining a distinct and recognizable identity for the theater itself.
As the lead designer, I created a comprehensive visual strategy that spanned brand development, art direction, UI design, motion design, and print collateral. Each production required its own identity—one that aligned with the show’s tone while still feeling unmistakably Spinning Tree.
Strategic Design Solutions:
Production Identities: Custom typography, illustration, and photography treatments tailored to each show’s themes.
UI & Motion Design: Dynamic digital assets optimized for social media and the theater’s website, including animated key art and interactive graphics that brought the productions to life online.
Print Design: Eye-catching posters, programs, and marketing materials that ensured a strong presence in the community.
By merging bold storytelling with a strategic design approach, the rebrand elevated Spinning Tree Theatre’s visibility, making each production feel like an event while reinforcing the company’s mission. The result? A visually cohesive, multi-platform brand that celebrates Kansas City’s artistic diversity while drawing audiences deeper into the experience. (click each image to expand)