ART DIRECTION | DESIGN | BRAND STRATEGY | SOCIAL MEDIA CONTENT | TYPOGRAPHY & VISUAL IDENTITY | EXPERIENCE DESIGN
KOA: Modernizing an Iconic Camping Brand for Today’s Travelers
As the nation’s premier camping brand since 1962, KOA has long been synonymous with the great American road trip. With over 500 locations across the U.S. and Canada, it serves everyone from overnight travelers to families seeking a full vacation experience. The challenge? Evolve KOA’s nostalgic legacy into a modern, digitally driven brand while maintaining its timeless appeal.
Strategic Approach:
Bridging Tradition & Innovation: KOA has a strong heritage, but today’s travelers expect seamless digital integration, from campsite-wide WiFi to social-first storytelling. The rebrand focused on blending classic Americana with contemporary design and messaging.
Elevating Digital & Social Engagement: Through strategic typography, digital executions, and social content, we crafted a visual language that honored KOA’s history while appealing to modern outdoor enthusiasts.
Consistency Across Touchpoints: The brand’s evolution was implemented across social media, digital platforms, and marketing materials, ensuring a cohesive experience whether guests were booking online or pulling into a KOA campground.
By combining brand nostalgia with forward-thinking design and digital strategy, KOA remains the go-to camping brand—resonating with lifelong campers while attracting a new generation of outdoor adventurers.
