BRAND DEVELOPMENT | ART DIRECTION | DESIGN
Branding Ann Arbor: A Bold Identity for a Creative City
Ann Arbor, MI—a vibrant college town known for its arts, innovation, and culinary scene—needed a brand that could match its dynamic personality. As home to the University of Michigan and a hub for creators, the city sought an identity that would stand out on a national stage and reflect its eclectic energy.
The challenge? Develop a visual system that felt as bold and unconventional as Ann Arbor itself—something that could appeal to both residents and visitors while reinforcing the city’s reputation as a cultural and creative powerhouse.
Our solution was a daring, high-energy brand rooted in pop art and graffiti influences. The design system leveraged an eye-catching color palette, playful typography, and layered textures to reflect the city’s spirited identity. More than just a logo or tagline, this rebrand became an adaptable framework for the Ann Arbor Convention and Visitor’s Bureau—one that could flex across digital, print, and experiential platforms, ensuring maximum impact.
The result? A modern, standout city brand that not only captures Ann Arbor’s essence but also positions it as a destination for those seeking innovation, artistry, and bold experiences. (click each image to expand)