DIGITAL DESIGN | SOCIAL CONTENT CREATION | BRAND STRATEGY | IMMERSIVE BRAND EXPERIENCES
Reimagining Oklahoma!: A Digital Strategy for a Bold Revival
This wasn’t your grandmother’s Oklahoma!—it was a radical reimagining that shattered expectations, earning the Tony Award® for Best Revival of a Musical. The challenge? Craft a digital presence and content strategy that matched the production’s bold vision, engaging both Broadway traditionalists and new audiences drawn to its raw, contemporary take.
Strategic Approach:
Brand Positioning for a New Generation: The production pushed boundaries, and its marketing had to do the same. The digital strategy focused on disrupting nostalgia, leaning into stark, modern visuals and provocative messaging to emphasize the show’s fresh perspective.
Social-First Storytelling: Since the production thrived on conversation and debate, we leveraged Instagram as the primary engagement platform, designing high-impact social content that invited interaction and discussion.
A Cohesive Multi-Platform Presence: The website and digital assets reflected the production’s stripped-down aesthetic, reinforcing the mood and tension of the revival. Every touchpoint—from social media graphics to motion design—was crafted to evoke the show’s unsettling yet electrifying energy.
By aligning brand strategy, content creation, and digital engagement, this campaign ensured that Oklahoma! wasn’t just a revival—it was a revelation, reshaping how audiences experienced a Broadway classic both onstage and online (click each image to expand)
